4 Ways To Know Your SEM Is Not Being Done Right
Every website owner, whose site has an SEM campaign driving traffic to it, worries about whether or not the campaign is being done properly. Our first thought on this issue is that if you are considering contacting a new or different SEM company to run your campaign, it’s probably not being run properly.
Professionally done SEM works. Period. And how can it miss? It causes your website to appear on page 1 of the search results, when your potential customers are actually searching for the products or services you offer. You can’t beat that type of advertising.
We would take a good Google Adwords campaign over a Super Bowl ad! WHY? Because a good Adwords campaign, will always be reaching customers who are definitely looking for “you” right now. You cannot miss reaching your target.
With a TV ad, you have to hope and pray that a significant amount of the viewers, were in the market for a plumber, accountant, wedding gown, or whatever it is that you do or sell. And in the case of the Super Bowl, you’re “hoping and praying” at 1 million dollars per minute! Imagine the amount of targeted website traffic you’d get on Google, with a million dollar spend!
So what are some of the signs that you should consider switching search engine marketing companies (or if you’re doing it yourself, let pro’s – like us - do it).
1 – The company that you have doing SEM is charging hundreds of dollars PER MONTH, in an ongoing, recurring manner. There is absolutely no reason to be paying any SEM company recurring monthly fees into the hundreds!
We can tell you, that the true heavy lifting of building and creating a top notch Adwords (or Yahoo-Bing campaign) happens in the first month, after you hire the SEM company. That is when we need to do extensive keyword research, write your ads, create you ad groups, set your bids, and ”move the chairs around the deck” constantly, to quickly determine what’s going to work, and what’s not. After that month, your campaign gets easier to run, and maintain.
After the first month the campaign starts doing its thing on “auto-pilot”. It would be nothing short of robbery for an SEM company to continue to charge you top dollar, repeatedly, once your campaign is in that “machine like” state.
2 – The company you’ve hired limits you to coming up on Google for a small number of keywords and phrases (maybe 10-50 of them).
A good Adwords company will start your account with tons of keywords and phrases. We might typically start with 1000 – 2000 of them! Then over time, we may reduce the number of keywords, so that the campaign is focused on the ones that work in converting traffic for you.
Search engine marketing companies that limit your keywords, or charge you by the word/phrase, are doing you a disservice.
3 – The SEM company you’re using doesn’t guarantee page 1 position, for your best keywords.
Your best keywords, are the life blood of your traffic flow. You better be on page 1 of Google for them.
We can’t even comprehend of a good SEM company not getting you on page 1.
4 – You’re paying dollars per click, as opposed to CENTS.
Adwords (and Yahoo-Bing sponsored search) simply do not have to cost dollars per click!
In fact, if done right, you’re likely going to pay anywhere from .50 all the way DOWN to .10 cents per click. And that even holds up if you’re in a highly competitive category.
We once worked with a client who was paying above $5.00 per click on Google Adwords, when he came to us. Within a day, we had his campaign at under $1.00 per click. He could not at all understand how we did that. And his cost per click went way down from there! Because $1 a click is way too high also! Eventually we had him, in his extremely competitive category, paying less than .40 cents per click!
The worst outcomes with SEM usually happen when a website owner decides to handle the running of their campaign on their own. In those cases, the campaign is usually being run even more poorly than the overpriced SEM companies would be doing.
Understand this… SEM campaign management is not for the average person to do (unless they want to lose a ton of money). And SEM campaign management should never involve high costs and limitations, like the ones described in this article.
If you get your SEM campaign done right, you will make a lot of sales, and will probably stop even thinking about dealing with the industries even bigger rip off artists, SEO companies. But that’s for another time…
RealSearchResults.com runs search engine marketing campaigns for U.S websites, of all sizes.
RealSearchResults.com also specializes in running PPV campaigns for affiliate sites, or sites that have been banned by Google.
RealSearchResults.com does FREE Consultations in response to customer inquiries.
How to get to the top of Google, is the mystery that eludes most website owners. But It doesn’t have to be… Getting on the first page of Google is actually pretty easy… If you know the shortcut. And THERE IS ONE.
You can pretty much get guaranteed first page of Google, through a well executed sponsored search (aka Google Adwords) campaign. The problem is 99% of all people (and even so called “internet marketing pros”) don’t know how to get sponsor search done very well. As a result of not getting Adwords done right, they come to the FALSE conclusion that sponsored search campaigns don’t work. And that conclusion could not be more wrong!
It’s really common sense. If you’re website is being seen at the top of Google, when your potential customers are searching for whatever it is you do or sell, how could you miss in generating sales? The answer is you can’t miss!
You simply cannot find a more effective advertising tool on this planet, than being at the top of Google, when people are looking to fill a need, and you match it.
You can advertise on the radio, on TV, in newspapers, magazines, and anyplace else you want to waste your money. But NONE of those can compare to a well done Google Adwords campaign.
WHY? Because with all of those other advertising mediums, you are having to hope that a large portion of the people seeing or hearing your ad on radio, TV or in print, happen to (by coincidence) be looking for whatever it is you do or sell, at that moment in time. And the chance of that being the case, is very low.
With Google Adwords, you can guarantee that they’re searching for what it is you do or sell when they see your ad, because the ONLY thing that could have triggered your ad to appear at the top of Google, IS that their search matched your offerings! Thus, you’re not taking any chances with your advertising spend. You are definitely, ALWAYS reaching the correct targeted traffic!
Unfortunately, running Google Adwords is not for amateurs. You can lose a lot of money in trial and error, if you don’t know what you’re doing with Adwords. And it is a complex system to run. So, if you’re going to get Google Adwords done right, we strongly suggest you hire a company that affordable, and knows how to do Adwords right.
You can contact us for a FREE CONSULTATION about getting your website onto the top of Google at RealSearchResults.com
Getting on the first page of Google is actually easy. If you know the shortcut.
And there IS ONE…
We know how to get to the top of Google through sponsor search (Google Adwords). Our results will be getting your website on the first page of Google. And we even state in writing at outset (via email) that you’ve got guaranteed first page of Google, or we pay you!
Want to know more?
Want a totally free consultation on what might seem to you like magic, yet to us, is routine work?
You’ll learn the details for free, of how we’ll get you to the top of Google, getting you on the first page, guaranteed!
You’ve got 2 choices for getting your website onto the first page on Google. The long way and the short way:
The LONG way is SEO.
SEO will take years to gt done, if it ever gets the job done. SEO companies will charge you a fortune over that time (possibly well into the 5 figures!) And you will likely go out of business while waiting and spending on their mediocre results. Again, SEO is the LONg way. To remember that, remember long rhymes with WRONG.
The SHORT way is SEM.
SEM done right will get your site onto the first page on Google within 1 day! And if you hire a company that doesn’t charge you recurring service charges each month, and doesn’t limit you to 10, 20, 50, or 100 keywords, you will probably get big time, quick results.
We do SEM for a DIRT CHEAP one time fee, and will use as many as THOUSANDS of keywords to get you onto the first page on Google.
Get a completely FREE first page on Google consultation from us at Realsearchresults.com
Do a search on Google or Yahoo for anything. Let’s use sporting goods, or personal injury lawyer, or office supplies, as terms to search for in this example. And let’s use Google the search engine in this example.
If you search for any of those (or nearly anything else you can think of), you will find results to your search in 3 parts of the page:
1 – The top center (where there will likely be 1-4 results in a slightly shaded color box at top center of the screen).
2 – The far right column running down the side of the page. There you will find anywhere from 3-10 results running down the side of the screen.
3 – The main body of the search result itself (the organic or natural results), will be in the center of the page, below the 1-4 in the shaded box described in number 1 above.
The results described in numbers 1 and 2 above are sponsored links (aka sponsor search) results. That means those are perfectly relevant results to what you searched for, that the company who appears in the spot, paid to Google to make sure they appear there.
Companies that are smart enough to arrange such a thing with Google (or Yahoo) are smart. Why? Because Google (or Yahoo) will only show their ad when the search the web user made is a good fit to what their company is offering.
So using the examples we mentioned at the top of the page… Your search for sporting goods probably returned in the sponsored links/sponsor search columns, local and national sporting goods stores websites, where you can order all the sporting goods you were seeking. Your search for personal injury lawyers and office supplies probably had similar outcomes in their respective topics.
What makes it so smart to be one of those sites participating in the sponsored links/sponsor search programs, is that the website owners can guarantee that they are constantly being seen, on page 1 of the search results by internet customers looking for what they do or sell anyway. And they have more prominent placement on the page than the sites that simply turn up in the organic/natural search results. All of that of course adds up to being found by customers, and your website making a lot of money as a result!
The sites that advertise only pay for their appearance on the page, if the web searcher clicks on their ad, and thus chooses to visit their site. And that only happens if the customer feels that the ad matches what they were looking for anyway. So the sponsored link/sponsor search advertiser is only reaching highly targeted customers, who are likely to really buy from them (not random kooks who were looking for nude pictures of their favorite actress, or some other irrelevant search).
Investing in sponsored links/sponsor search advertising is a brilliant and inexpensive way to generate huge business to your site. What – you’ve heard that it’s not inexpensive? We’ll you’ve heard wrong.
If you shop around properly, you should be able to find a company to do your sponsored links/sponsor search campaigns at a low, flat rate, 1 time cost (not a recurring monthly payment to the company). And the company you hire should be able to get you very inexpensive click charges on nearly any topic. Clicks could (and should) often be as little as .05 -.10 CENTS per click! And they should not normally exceed .75 cents per click. Anyone paying insane numbers like $2.00 and more per click is being ripped off, and could dramatically lower their click charges by hiring a smart company (like ours) to manage their sponsored links/sponsor search campaigns.
Want a totally FREE consultation on what sponsored link/sponsor search campaigns can do for your website?
Email us at RealSearchResults.com
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“The key is to draw as much attention to the site as possible. I have been getting a good return on my investment.” - Richard Rannis – TheGreatProduct.com/rich
“Our site is the most successful and highest earning website in the speeding ticket defense business. These guys are a lot of the reason.” – Pat Hanlon – Speedticketbeaters.com
“I can recommend Realsearchresults.com without hesitation. My sales increased and my cost per click decreased dramatically just hours after they took over my campaign. Ongoing support is seamless and their response time is phenomenal. This is an easy decision to make for anyone who is ready to increase sales.” - Mike Kohler – Sugarbowlgiftshop.com
You Don’t Believe These Are Real Testimonials? Call Or Email Them At Their Websites – See If You’re Right… (Hint: You’re not).
DO YOU HAVE WEBSITE THAT YOU WANT ON PAGE 1 OF GOOGLE, RIGHT NOW?
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